National Tech Company Rebrand.

Client: Joon

Here's the story.

Formerly Voice Ring, The Wagner Agency took the company through a compressive and proprietary workshop called Lab360° followed by brand development and implementation of their marketing and advertising efforts. Among other discoveries and revelations, our team determined that Voice Ring no longer defined the brand based on who they are today and seeks to be in the future.

After an exhaustive nomenclature and brand study, Voice Ring was rebranded and Joon was born.

The brand’s inevitable evolution required a new brand identity. One that spoke casually to the non-techie about techie things. The company they aspired to become, had to be addressed. Say hello to Joon.

This was our approach.

The technology, telecommunications, and business VoIP industries communicate mostly in a language that is foreign to the average person, so our approach was to create a brand that was not only approachable but easily understandable.

The Joon brand was able to successfully break through the category with its name, look, and verbal messaging. Joon is fun and even silly at times but also very smart and capable. The brand voice is casual and friendly while the messaging always conveys Joon’s professionalism and the decades of experience it has.

We developed a custom website that embodies the brand's personality.

Meant to complement the brand, the website is friendly and conversational. Unlike most websites in the industry that focuses on features and benefits, the Joon website spends time learning about the user and custom-tailoring the right solutions for them.

The brand book and guidelines.

Oh yeah. We also came up with their brand statement which is a registered trademark.

The world is your office.®

The logo's evolution.

We composed and recorded
Joon's sonic brand.

The brand voice personified.

The brand voice script.

Everywhere. Anytime. All across this whole big, round, blue-green ball. Moving.

Shaking. Talking. Sharing. And, you’re not really even plugged in. Nor connected.

You’re you. Being yourself. Moving how you want to move. Speaking how you want to speak. You and Joon. Reaching out to the world however you wanna reach out.

It’s finally time something made sense. Finally.

Hello Joon!

Disclaimer: Attention “Flat-Earthers,” we as a corporation do not formally acknowledge the shape of the Earth as “round.” It just sounded cool in the copy.

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