The Dell Dome
Large-scale checkerboard mosaics comprised of hundreds of colorful beach towels were strategically placed flat on the ground by a team of brand ambassadors in Austin, Texas Chicago, Illinois Los Angeles, California Miami, Florida New York, New York Seattle, Washington. The premium bamboo towels evoked the new Dell Studio laptop PCs, which were available in more than 10 color combinations. Hangtags on the towels announced the Dell Summer Rocks Sweepstakes, which offered passionate music fans the chance to win one of 10 pairs of tickets to the Austin City Limits Music Festival, Sept. 26-28 in Austin, Texas.
Inside the Dell Dome, visitors could take part in a unique Dell experience that included a pop culture a hair salon where stylists recreated iconic rock star hairdos, custom Mike Ming original airbrush tattoos, and more.