Failing to make sure your website or mobile app is accessible to people with disabilities puts your organization at risk for legal action – you may even be facing deadlines for compliance with the Americans with Disabilities Act (ADA), Section 508, the Air Carrier Access Act, or some other regulation that refers to the Web Content Accessibility Guidelines (WCAG).
Being ADA compliant isn’t only about protecting your business from lawsuits. Many elements of SEO overlap with ADA standards which means that you gain improved optimization. It’s also rumored that Google’s search engine rewards websites that are accessible to those with disabilities and impairments.