From worst case to best case scenario: sometimes, you need to rebrand your restaurant because the business is growing. If you’re planning to open franchises, or you’re attracting customers from a wider geographical area, then a restaurant rebrand can take you to the next level.
Take the example of The Pilot House – a run-down seafood restaurant in New Jersey. When it was taken over by new owners, they decided to rebrand and reach a bigger customer base.
They kept the restaurant name and started emphasizing its local values: fresh, locally sourced ingredients, and a long history as part of the local community. But at the same time, they totally revamped the Pilot House’s look and altered the space to accommodate more seasonal visitors.
The result? Queues around the block.
With the right rebrand, you can also bring more customers into your restaurant. Take a long hard look at what makes you different, and ask yourself whether your restaurant branding is sending the right message. Then get ready to welcome more customers than ever before.