In addition to having your staff go into the community, you should also bring the community to you. Make your large conference room or another meeting area available to the community when you’re not using it.
For instance, you could sponsor a monthly lunch and learn for your community’s business leaders or upcoming stars. If you pay for the room, the sandwiches and the invitations, you will have no trouble finding speakers. An attorney could speak about small business litigation risks, an accountant could how to lower your taxes. A digital marketer could talk about the latest SEO or pay-per-click trend.
You can also reach consumers by offering interesting local seminars. A real estate agent could discuss the process of getting a mortgage. A tax preparer might describe how changes to the tax laws affect consumers. A professional organizer could explain how to deal with a lifetime of “stuff” when moving to a smaller house later in life.
You don’t even have to arrange all of the events yourself. Open your conference room to local clubs like Rotary or the Junior League. Recently a woman active in Toastmasters discovered a local bank allowed a chapter to use its conference room. The woman was a member of a different club, but she transferred her accounts to the bank because she was impressed with their commitment to the community.