Find your USP
Every brand needs a compelling Unique Selling Proposition (USP) that inspires consumers to choose your brand over the other available options. Finding the USP for a company that sells one-of-a-kind products with no competition isn’t too hard, but if your brand is in a conventional space with plenty of competitors selling similar products, then it can become a bit of a challenge to zero in on your exact USP. Here are 3 questions that should help:· What made you create this brand? What motivated you to spend your time, money, and other resources to enter this space despite knowing about the fierce competition you stand to face?· What is something remarkable about your brand that sets you apart. What do your customers really want from a brand like yours?
A USP should be emotionally driven and should be hyper-focused. Starbucks’ USP is premium coffee beverages. What’s yours?
